Talking With Jeff Rebello, Sports Information Officer.
With over one-third of Pacific University’s student body participating in sports programs, our student body is always buzzing with athletics. Starting in 2021, Jeff Rebello took over Pacific’s Sports Information Director role and has given Boxer Athletics a sharp new look since then. Rebello informs the public on how Boxer Athletics is doing while highlighting and telling the athletes’ stories.
The Index: What is a typical day like working as a Sports Information Director?
Jeff Rebello: There is a lot that goes into it. Essentially, I am in charge of all communication responsibilities at Pacific. That includes our athletic website, where we hold all our schedules, rosters, bios, etc. I also do a lot on game days for our gameday operations. A lot of that is our press box management, scores table, and ensuring all positions are staffed. Most of my job is preparing for game days, which usually happen on the weekends. The part that I enjoy the most is probably the content creation aspect. On social media, you get to tell the story about the student-athlete.
The Index: What is your goal through your work?
JR: My goal is to tell the story of the student-athlete to the best of my ability. While also highlighting their successes and celebrating their accomplishments, both on and off of the field. I think it is a very rewarding experience to tell those stories. I try to present my creativity to show an understanding of what student-athletes do. I guess a lot is getting to know the student-athletes and the coaches. Also, getting to know and understand the Pacific community. That is something that I have enjoyed in the last year.
The Index: As students, I feel like we can tell how involved our social media is with what is going on in our lives. What is something you have done that you are most proud of?
JR: That was something I wanted to take the initiative on when I got here (social media). I think social media is how most young people get their information these days. It is so immediate and the first way people receive their media, so I want to ensure it is the best quality. It has become a very competitive business, so I try to make it as engaging as possible. What I am most proud of is the amount of growth we have had in the last year. I don’t have the numbers in front of me, but I believe we are the fastest-growing social media channels in the NWC. I think that can be seen with the content created in the past year. The goal is to continue to get better and better. I don’t want just to be the best in the North West; I want to be the best in the whole west coast and even all of division three if I can. I know that is not going to happen immediately, but it is a long-term goal of mine to solidify ourselves amongst the division three universe.
The Index: Is there anything coming up that students should be excited about?
JR: Oh man, I think, just in general, it is an exciting time to be at Pacific. From an athletics perspective, I believe there is a lot of excitement behind what we are doing and how we try to grow. We are trying to have more athletic success on the field, but we are also constantly trying to improve in the classroom. I think that starts with our leadership; our director of athletics, Keith Buckley, has an excellent vision for us going forward, and he wants the best for our student-athletes. I would just say there is an incredible feeling at Pacific, and it is a perfect time to be in Forest Grove.
— Avari Schumacher